Enterprise Games: Using Game Mechanics to Build a Better Business by Michael H. Hugos

Enterprise Games: Using Game Mechanics to Build a Better Business

Michael H. Hugos

216 pages first pub 2012 (editions)

nonfiction business informative medium-paced
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Description

Games are playing a crucial role in many successful businesses--not just in PR and marketing, but as a model for designing business systems and workflows. In this book, Michael Hugos provides compelling case studies that demonstrate how game mecha...

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