Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Tim Brown

nonfiction business design informative reflective slow-paced

272 pages | first published 2009

Description

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being reali...
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