Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech by Brian D. Smith

Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

Brian D. Smith

212 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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"Smith has captured the new guide to brand relevance and sustainability." - Pamela Winsor, Chief Marketing Officer Medtronic Canada"A masterclass in one book." - Luciano Conde, CEO, Noventure"At last a book on marketing that perfectly fits the com...

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