Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches by Arthur Asa Berger

Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

Arthur Asa Berger

339 pages • first pub 2000 (editions)

nonfiction reference informative slow-paced
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In this new edition, Arthur Asa Berger employs his signature style-a practical focus, the use of numerous examples, a step-by-step approach, and humor-to update and enhance this bestselling introductory text. Combining discussions of qualitative a...

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