Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim, Renée Mauborgne
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
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W. Chan Kim, Renée Mauborgne
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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

W. Chan Kim, Renée Mauborgne

317 pages • first pub 2017 (editions)

nonfiction business informative inspiring slow-paced
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The New York Times bestsellerNo. 1 Wall Street Journal bestsellerBlue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.Dr...

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