Solving Problems with Design Thinking: Ten Stories of What Works by Kevin Bennett, Andrew King, Jeanne Liedtka

Solving Problems with Design Thinking: Ten Stories of What Works

Kevin Bennett, Andrew King, Jeanne Liedtka

216 pages first pub 2013 (editions)

nonfiction business design informative slow-paced
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Description

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving...

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