Crystallizing Public Opinion by Edward L. Bernays

Crystallizing Public Opinion

Edward L. Bernays

112 pages first pub 1923 (editions)

nonfiction politics psychology sociology challenging informative reflective slow-paced
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In Crystallizing Public Opinion, Edward Bernays lays out his founding principles for the field of public relations. He shows how he effectively used these methods to shape the perceptions and actions of those he set out to influence. Topics he dis...

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