Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by David A. Aaker

Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

David A. Aaker

190 pages • first pub 2018 (view editions)

nonfiction business informative medium-paced
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Description

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of stories to co...

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