Contemporary Marketing by David L. Kurtz, Louis E. Boone

Contemporary Marketing

David L. Kurtz, Louis E. Boone

784 pages first pub 2014 (editions)

nonfiction business informative lighthearted medium-paced
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Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passi...

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