Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity by Jay Conrad Levinson, Charles Rubin

Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity

Jay Conrad Levinson, Charles Rubin

208 pages • first pub 1996 (editions)

informative medium-paced
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As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Jay Conrad Levinson, the guru of guerrilla marketing, and Charles Rubin, computer whiz, introduced small businesses to the N...

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