Public Relations and Community: A Reconstructed Theory by Kenneth Starck, Dean Kruckeberg

Public Relations and Community: A Reconstructed Theory

Kenneth Starck, Dean Kruckeberg

156 pages missing pub info (editions)

nonfiction business economics
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Description

This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching pu...

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