Luxury Wine Marketing: The Art and Science of Luxury Wine Branding by Liz Thach, Peter Yeung

Luxury Wine Marketing: The Art and Science of Luxury Wine Branding

Liz Thach, Peter Yeung

288 pages missing pub info (view editions)

nonfiction
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- Contains many real-life examples of successful luxury wine marketing- Features primary research on the luxury wine market (the market size for luxury wine has never before been estimated), studying over 1,200 wineries and 8,000 individual wines ...

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