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445 pages • first pub 1999 (editions)
ISBN/UID: 9781844800254
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 22 April 1999
Description
This new and completely revised edition ensures the best-selling textbook International Marketing Strategy continues to meet the needs of the international marketing student and practitioner in an up to date an innovative manner. It succeeds in ma...
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Content Warnings
445 pages • first pub 1999 (editions)
ISBN/UID: 9781844800254
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 22 April 1999
Description
This new and completely revised edition ensures the best-selling textbook International Marketing Strategy continues to meet the needs of the international marketing student and practitioner in an up to date an innovative manner. It succeeds in ma...
Community Reviews
Content Warnings