The Business of iPhone and iPad App Development: Making and Marketing Apps That Succeed by Michael Schneider, Dave Wooldridge

The Business of iPhone and iPad App Development: Making and Marketing Apps That Succeed

Michael Schneider, Dave Wooldridge

393 pages • first pub 2011 (editions)

nonfiction business technology informative medium-paced
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The phenomenal success of the iPhone, iPod touch, and now the iPad has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in ...

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