Global Alliances in Tourism and Hospitality Management by John C. Crotts, Dimitrios Buhalis
Global Alliances in Tourism and Hospitality Management
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John C. Crotts, Dimitrios Buhalis
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Global Alliances in Tourism and Hospitality Management

John C. Crotts, Dimitrios Buhalis

178 pages • missing pub info (editions)

nonfiction business economics travel informative medium-paced
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Target your business strategies to fit specific tourist cultures Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliance...

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