Organizational Perception Management by Kimberly D. Elsbach
Organizational Perception Management

Kimberly D. Elsbach

Organizational Perception Management

Kimberly D. Elsbach

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Description

This book summarizes the research findings from the relatively new domain of study called "organizational perception management" (OPM). While perception management has been studied at the individual level since the 1960's, organization-level perce...

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