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256 pages • first pub 2003 (editions)
ISBN/UID: 9780749463007
Format: Digital
Language: English
Publisher: Kogan Page
Publication date: Not specified
Description
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost.Bra...
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256 pages • first pub 2003 (editions)
ISBN/UID: 9780749463007
Format: Digital
Language: English
Publisher: Kogan Page
Publication date: Not specified
Description
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost.Bra...
Community Reviews Summary of 32 reviews
Moods
Pace
fast 50%
Average rating
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.