Africa Rising: How 900 Million African Consumers Offer More Than You Think by Vijay Mahajan

Africa Rising: How 900 Million African Consumers Offer More Than You Think

Vijay Mahajan

260 pages • first pub 2008 (editions)

nonfiction business economics informative slow-paced
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Description

With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In this book legendary global business consultant Vijay Mahajan reveals this remarkable marketplace in all its richness and complexity, an...

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