Creating a Brand Identity: A Guide for Designers: by Catharine Slade-Brooking, Catharine Slade-Brooking

Creating a Brand Identity: A Guide for Designers:

Catharine Slade-Brooking, Catharine Slade-Brooking

161 pages first pub 2016 (editions)

nonfiction business design informative slow-paced
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Description

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a compreh...

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