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304 pages • first pub 2003 (view editions)
ISBN/UID: 9780749476250
Format: Hardcover
Language: English
Publisher: Kogan Page
Edition Pub Date: 01 September 2008
Description
Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a ...
Community Reviews
Content Warnings
304 pages • first pub 2003 (view editions)
ISBN/UID: 9780749476250
Format: Hardcover
Language: English
Publisher: Kogan Page
Edition Pub Date: 01 September 2008
Description
Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a ...
Community Reviews
Content Warnings