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382 pages • first pub 1993 (view editions)
ISBN/UID: 9780132269780
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: 01 November 1993
Description
Introduces a public relations planning process which merges issue anticipation/management with a behavioural approach to public relations. A framework is offered to link the public relations plan and application of behavioural principles to writin...
Community Reviews
Content Warnings
382 pages • first pub 1993 (view editions)
ISBN/UID: 9780132269780
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: 01 November 1993
Description
Introduces a public relations planning process which merges issue anticipation/management with a behavioural approach to public relations. A framework is offered to link the public relations plan and application of behavioural principles to writin...
Community Reviews
Content Warnings