Hooked: How to Build Habit-Forming Products by Nir Eyal

Hooked: How to Build Habit-Forming Products

Nir Eyal with Ryan Hoover

256 pages first pub 2013 (editions)

nonfiction business design psychology informative medium-paced
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How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies ho...

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