Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy by Anastasia Karklina Gabriel
Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy
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Anastasia Karklina Gabriel
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Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy

Anastasia Karklina Gabriel

280 pages • first pub 2024 (editions)

nonfiction business economics reference
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Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with a...

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