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Robin Birn
164 pages • first pub 1999 (editions)
ISBN/UID: 9780749427726
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
More and more companies today are using market research techniques, not only to find new markets, products and customers, but also to measure customer satisfaction and improve management and marketing decision making. ""The Effective Use of Market...
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—
Robin Birn
164 pages • first pub 1999 (editions)
ISBN/UID: 9780749427726
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
More and more companies today are using market research techniques, not only to find new markets, products and customers, but also to measure customer satisfaction and improve management and marketing decision making. ""The Effective Use of Market...