The Effective Use of Market Research: A Guide for Management to Grow the Business by Robin Birn
The Effective Use of Market Research: A Guide for Management to Grow the Business

Robin Birn

The Effective Use of Market Research: A Guide for Management to Grow the Business

Robin Birn

164 pages first pub 1999 (editions)

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More and more companies today are using market research techniques, not only to find new markets, products and customers, but also to measure customer satisfaction and improve management and marketing decision making. ""The Effective Use of Market...

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