What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn, Denise Lee Yohn
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
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Denise Lee Yohn, Denise Lee Yohn
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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Denise Lee Yohn, Denise Lee Yohn

272 pages • first pub 2013 (editions)

nonfiction business informative reflective medium-paced
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How great organizations put their company's brand front and centerResearch suggests that only a small portion of companies practice brand-building the way great brands do. "What Great Brands Do" reveals how exceptional firms rely on a brand-as-bus...

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