Don't Think Pink: What Really Makes Women Buy-And How to Increase Your Share of This Crucial Market by Lisa Johnson, Andrea Learned

Don't Think Pink: What Really Makes Women Buy-And How to Increase Your Share of This Crucial Market

Lisa Johnson, Andrea Learned

230 pages • first pub 2004 (view editions)

nonfiction business informative reflective medium-paced
Powered by AI (Beta)
Loading...

Description

"Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.Don't Think Pink will help marketers see their brands...

Read more

Community Reviews

Loading...

Content Warnings

Loading...