Don't Think Pink: What Really Makes Women Buy-And How to Increase Your Share of This Crucial Market by Andrea Learned, Lisa Johnson

Don't Think Pink: What Really Makes Women Buy-And How to Increase Your Share of This Crucial Market

Andrea Learned, Lisa Johnson

230 pages • first pub 2004 (editions)

nonfiction business informative reflective medium-paced
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"Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.Don't Think Pink will help marketers see their brands...

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