A Revenue Management Organization: Module 11 by Gary Parker

A Revenue Management Organization: Module 11

Practical Revenue Management in Passenger Transportation

Gary Parker

26 pages missing pub info (view editions)

nonfiction business economics
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The primary objective of a revenue management (RM) organization is to maximize the profitability of the company by applying knowledge about the market and the competition, using RM systems and tools. Building a successful RM carrier organization r...

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