Viral Marketing in Tertiary Level Educational Establishments by Angela Wright, Vicky O'Sullivan

Viral Marketing in Tertiary Level Educational Establishments

Angela Wright, Vicky O'Sullivan

104 pages missing pub info (view editions)

nonfiction business economics
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Technological evolutions, principally developments social technologies, have introduced new marketing paradigms, such as viral marketing. Viral marketing offers marketing practitioners significant opportunities to reach target audiences in a credi...

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