Consumer Behavior in Asia: Issues and Marketing Practice by Erdener Kaynak, Tsang-Sing Chan
Consumer Behavior in Asia: Issues and Marketing Practice

Erdener Kaynak, Tsang-Sing Chan

Consumer Behavior in Asia: Issues and Marketing Practice

Erdener Kaynak, Tsang-Sing Chan

130 pages missing pub info (view editions)

nonfiction business economics informative medium-paced
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Understand the Asian consumer's demands and effective marketing strategies The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in C...

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