Don't Call It That: A Naming Workbook by Eli Altman

Don't Call It That: A Naming Workbook

Eli Altman

125 pages first pub 2013 (editions)

nonfiction business design informative medium-paced
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Description

There's a book for naming companies and products. This is it. Don't Call It That is a step-by-step workbook that will guide you through the naming process. A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing n...

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