Nonprofit Marketing and Fundraising: A Research Overview by Roger Bennett
Nonprofit Marketing and Fundraising: A Research Overview

Roger Bennett

Nonprofit Marketing and Fundraising: A Research Overview

Roger Bennett

136 pages missing pub info (editions)

nonfiction business economics challenging informative medium-paced
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Description

Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations operating in this sector are of increasing interest to researchers around the world. Althou...

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