Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work by Roddy Mullin, Julian Cummins
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
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Roddy Mullin, Julian Cummins
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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

Roddy Mullin, Julian Cummins

256 pages • first pub 1989 (view editions)

informative lighthearted medium-paced
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""This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner."" --Edwin Mutton, Director General, Institute of Sales Pr...

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