Hit Brands: How Music Builds Value for the World's Smartest Brands by D. Jackson, E. Sheinkop, R. Jankovich
Hit Brands: How Music Builds Value for the World's Smartest Brands

D. Jackson, E. Sheinkop, R. Jankovich

Hit Brands: How Music Builds Value for the World's Smartest Brands

D. Jackson, E. Sheinkop, R. Jankovich

201 pages missing pub info (editions)

nonfiction business economics music medium-paced
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Description

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have mo...

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