The Marketing Plan Handbook: Develop Big Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly

The Marketing Plan Handbook: Develop Big Picture Marketing Plans for Pennies on the Dollar

Robert W. Bly

334 pages • first pub 2010 (editions)

nonfiction business informative reflective medium-paced
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Description

Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that produces the results of an expensive...

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