Current Issues in Political Marketing by Walter W. Wymer Jr, Jennifer Lees-Marshment

Current Issues in Political Marketing

Walter W. Wymer Jr, Jennifer Lees-Marshment

318 pages missing pub info (editions)

nonfiction business economics politics informative medium-paced
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Explore the increased need for marketing within the political arenaCurrent Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from s...

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