Brand It Like Beckham: The Story of How Brand Beckham Was Built by Andy Milligan
Brand It Like Beckham: The Story of How Brand Beckham Was Built

Andy Milligan

Brand It Like Beckham: The Story of How Brand Beckham Was Built

Andy Milligan

223 pages missing pub info (editions)

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Description

This book explores what it is that makes the Beckham brand so resilient and so heroic. Is Beckham the product of a skilful management team able to take advantage of global media? Or is he just a talented footballer blessed with common sense and a ...

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