Unlocked: Getting Inside the Consumer's Head with Behavioral Economics by Melina Palmer

Unlocked: Getting Inside the Consumer's Head with Behavioral Economics

Melina Palmer

224 pages missing pub info (editions)

nonfiction business psychology
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Use Science to Improve Your BusinessUnlocked: How to Get Inside the Customer's Mind with the Psychology of Behavioral Economics explains why people buy--and how to use that knowledge to improve pricing, increase sales, and create better, "brain-fr...

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