Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group by Michael J. Silverstein
Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group

Michael J. Silverstein

Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group

Michael J. Silverstein with George Stalk Jr.

240 pages first pub 2000 (editions)

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