The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s by Ellen Gruber Garvey

The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s

Ellen Gruber Garvey

240 pages first pub 1996 (editions)

informative reflective medium-paced
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How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itsel...

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