Strategic Communication in Business and the Professions by Dan O'Hair, Lynda Dixon, Gustav Friedrich

Strategic Communication in Business and the Professions

Dan O'Hair, Lynda Dixon, Gustav Friedrich

440 pages first pub 1998 (view editions)

nonfiction business informative medium-paced
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Updated in a new 7th edition, Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provide...

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