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352 pages • missing pub info (view editions)
ISBN/UID: 9780273721239
Format: Paperback
Language: English
Publisher: FT Press
Edition Pub Date: 01 January 2008
Description
Introduction to marketing brilliance -- Have you got the right stuff to be a marketer? -- The marketing battleground : past, present, and future -- On brands and brilliance : how do they work? -- Advertising : the root of the great sales pitch -- ...
Community Reviews
Content Warnings
352 pages • missing pub info (view editions)
ISBN/UID: 9780273721239
Format: Paperback
Language: English
Publisher: FT Press
Edition Pub Date: 01 January 2008
Description
Introduction to marketing brilliance -- Have you got the right stuff to be a marketer? -- The marketing battleground : past, present, and future -- On brands and brilliance : how do they work? -- Advertising : the root of the great sales pitch -- ...
Community Reviews
Content Warnings