Marketing the e-Business (2nd edition) by Lisa Harris, Charles Dennis

Marketing the e-Business (2nd edition)

Routledge Ebusiness

Lisa Harris, Charles Dennis

348 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supp...

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