Experimentation Works: The Surprising Power of Business Experiments by Stefan H. Thomke

Experimentation Works: The Surprising Power of Business Experiments

Stefan H. Thomke

256 pages first pub 2020 (editions)

nonfiction business technology informative fast-paced
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When it comes to innovation, relying on intuition won't cut it anymore. Whether it's improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. This is especia...

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