Scan barcode
—
Dilip Soman
296 pages • first pub 2015 (editions)
ISBN/UID: 9781442650435
Format: Hardcover
Language: English
Publisher: Rotman-UTP Publishing
Publication date: Not specified
Description
Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial "last mile"...
Community Reviews
Content Warnings
—
Dilip Soman
296 pages • first pub 2015 (editions)
ISBN/UID: 9781442650435
Format: Hardcover
Language: English
Publisher: Rotman-UTP Publishing
Publication date: Not specified
Description
Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial "last mile"...