The Last Mile: Creating Social and Economic Value from Behavioral Insights by Dilip Soman
The Last Mile: Creating Social and Economic Value from Behavioral Insights

Dilip Soman

The Last Mile: Creating Social and Economic Value from Behavioral Insights

Dilip Soman

296 pages first pub 2015 (editions)

nonfiction business informative medium-paced
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Description

Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial "last mile"...

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