Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions by Andy Milligan

Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions

Andy Milligan

256 pages first pub 2019 (editions)

informative medium-paced
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A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding , written by renowned branding exp...

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