Last-Mile Supply Network Distribution in Omni-Channel Retailing: A Configuration-Based Typology by Dale S. Rogers, Elliot Rabinovich, Stanley Frederick W. T. Lim

Last-Mile Supply Network Distribution in Omni-Channel Retailing: A Configuration-Based Typology

Foundations and Trends(r) in Technology, Information and Ope

Dale S. Rogers, Elliot Rabinovich, Stanley Frederick W. T. Lim

100 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Omni-channel retailing (OCR) strategies have recently emerged as a powerful engine of growth in the retail industry. The goal is to provide consumers with a seamless and consistent shopping experience across different channels and devices. Success...

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