Consuming Books: The Marketing and Consumption of Literature by Stephen Brown

Consuming Books: The Marketing and Consumption of Literature

Stephen Brown

234 pages first pub 2000 (editions)

informative slow-paced
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Description

The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only...

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