The Physics of Brand: Understand the Forces Behind Brands That Matter by Renee Marino, Dan Wallace, Aaron Keller

The Physics of Brand: Understand the Forces Behind Brands That Matter

Renee Marino, Dan Wallace, Aaron Keller

192 pages • first pub 2016 (editions)

nonfiction informative medium-paced
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Description

Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provid...

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