Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success by Tim Williams, Tim Williams
Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success
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Tim Williams, Tim Williams
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Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success

Tim Williams, Tim Williams

missing page info Add in missing page information • first pub 2010 (editions)

informative medium-paced
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It's not the best companies that prevail in the marketplace, but rather the best brands.   The goal of business strategy is not just to be better, but different.  Learn how to build a differentiating value proposition by clearly and carefully defi...

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