Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Manager by Terry Bacon

Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Manager

Terry Bacon

nonfiction business economics medium-paced

336 pages

Description

"In most businesses, 80% of the revenue comes from 20% of the customers. Management of these key accounts demands discipline, direction, and purpose. Account managers and salespeople must be able to identify and capture key opportunities and use a...
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